Yes, its ten-strong team will take turns to complete the 425 miles from the companyâ€™s HQ in Sittingbourne, Kent, to this yearâ€™s Open Championship venue, all while dressed in a 6ft, fluffy Hill Billy goat costume.
Whatâ€™s more, theyâ€™re looking to do it within 24 hours, starting on July 7 and cycling through the night in a special gym being created for the occasion, before finishing the next day.
All this is to raise money for Macmillan Cancer Support â€“ the charity that already generates thousands of pounds through its Longest Day Golf Challenge â€“ with Hill Billy posting regular social media updates in the build up to and during the challenge.
â€œItâ€™s certainly going to be pretty tough on the legs and thereâ€™s no doubt every one of us taking part in the challenge has a lot of training to do,â€ said Mei Tierney, Hill Billy marketing manager. â€œWeâ€™re looking forward to raising some funds for Macmillan Cancer Support, a truly fantastic charity that helps so many people when they need it most.
â€œAlthough weâ€™re all keen golfers, some of us canâ€™t make it up to the Open Championship to watch the action, so we thought this was a fitting challenge to help us feel a part of what is the biggest tournament on the golfing calendar.â€
Ryan Pitts of Macmillan said: â€œEvery day a staggering 27 people in Kent hear the devastating news they have cancer, and 12 people die from the illness. Thatâ€™s why the support of Hill Billy is so vital for us to continue to provide support to cancer patients and their families in Kent and beyond.
â€œA massive thank you to everyone at the company for taking on the challenge and raising funds for Macmillan.â€
If you would like to support the Hill Billy team, please visit their Just Giving page here: https://www.justgiving.com/fundraising/BillyTheGoatGetsOnHisBike
To keep up to date with the challenge in aid of Macmillan Cancer Support, follow the company on Twitter through @HillBilly_Golf or on Facebook. For more information on Hill Billy trolleys visit www.hillbilly.co.uk or call 01795 413830.
Originally published on bunkered on June 23, 2016.