Olesen pens new deal with Nike

Danish rising-star becomes latest addition to top brand’s growing stable

Nike Golf has announced the addition of European Tour star Thorbjørn Olesen to its tour staff.  Entering into a multi-year agreement with Nike Golf, Olesen will showcase the ‘Swoosh’ in clubs, ball, footwear, glove, apparel, headwear and accessories. 

Olesen will be making his debut as a Nike Golf athlete at the Volvo Champions in South Africa this week and featured in his bag will be the world’s first high speed cavity back driver, the Nike VR_S Covert Tour.

He will be sporting Nike Golf apparel from the Tour Performance and Sport Collections and the new Nike Lunar Control II footwear.

Danish born Olesen, who turned professional in 2008, made his breakthrough on the European Tour with a win in the 2012 Sicilian Open and bagged six other top tens to finish 15th in the 2012 Race to Dubai. He is currently 50th on the Official World Golf Rankings.

A football fanatic, following both FC Copenhagen and Manchester United, 23-year-old Olesen first came to prominence in 2011 after a stellar first year on tour with three runner-up performances and a debut appearance in the World Cup of Golf in China. He gained his European Tour card courtesy of the 2010 European Challenge Tour where he finished third.

“Nike is one of the most recognised and respected sport brands in the world,” said Olesen. “I want to be with a company that focuses on developing products that help me perform at my best. To be part of a brand that respects but challenges the traditions of the game is an honour.”

“Thorbjørn is an exciting and talented athlete,” said Mark Thaxton, Global Director of Sports Marketing Operations at Nike Golf.  “His ability is obvious and since his debut on Tour in 2011 he has shown the kind of consistency that creates champions. We know he will make a great addition to our stable of Nike Golf athletes globally.”

 

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WHAT’S IN HIS BAG…

Driver: Nike VR_S Covert Tour 8.5-degree Neutral

Fairway Wood: Nike VR Pro Limited Edition 3-wood/15-degree

Irons: Nike VR_S Forged (2), VR Pro Blades (3-9)

Wedges: Nike VR Pro 48-degree, 54-degree and VR Pro Dual Sole 58-degree

Putter: Nike Method 001

Ball: Nike 20XI

Originally published on bunkered on January 7, 2013.

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