To mark #BackToTheFuture Day yesterday, where social media went crazy in celebrating the date Marty McFly travelled to in the 1985 film, the shoes are modelled on McFlyâ€™s attire in Back To The Future II â€“ but weâ€™re not entirely sure theyâ€™d be suitable for the golf courseâ€¦
At least not yet anyway, as Nike have said the line is â€˜just the first iterationâ€™, suggesting more pairs could be released in the future. As for getting your hands on a pair, it could be a tough ask as no release date has yet been confirmed, nor whether theyâ€™ll even be available to the public. All that has been said is that the shoes will be auctioned off in spring 2016, with the money raised going to the Michael J. Fox Foundation for Parkinsonâ€™s Research.
â€œWe started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes,â€ said Nike president and CEO Mark Parker. â€œBy imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner.â€
As part of #BackToTheFuture Day, Fox was presented with his very own pair of Nike Mag shoes and took to Twitter to show them off to his 62,000 followers in a tweet which received more than 17,000 retweets and 14,000 favourites, highlighting the sheer popularity of the classic film to this day.
â€” michaeljfox.org (@MichaelJFoxOrg) October 21, 2015
The 2015 Nike Mag is a limitedÂ edition release.Â It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in springÂ 2016.
Originally published on bunkered on October 22, 2015.