Nike unveil 2015 Mag shoes

NIKE | #BACKTOTHEFUTURE DAY

Nike has released the next generation in footwear, with the self-lacing 2015 Nike Mag to be auctioned off early next year.

To mark #BackToTheFuture Day yesterday, where social media went crazy in celebrating the date Marty McFly travelled to in the 1985 film, the shoes are modelled on McFly’s attire in Back To The Future II – but we’re not entirely sure they’d be suitable for the golf course…

At least not yet anyway, as Nike have said the line is ‘just the first iteration’, suggesting more pairs could be released in the future. As for getting your hands on a pair, it could be a tough ask as no release date has yet been confirmed, nor whether they’ll even be available to the public. All that has been said is that the shoes will be auctioned off in spring 2016, with the money raised going to the Michael J. Fox Foundation for Parkinson’s Research.

CONTINUES BELOW…

“We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes,” said Nike president and CEO Mark Parker. “By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner.”

As part of #BackToTheFuture Day, Fox was presented with his very own pair of Nike Mag shoes and took to Twitter to show them off to his 62,000 followers in a tweet which received more than 17,000 retweets and 14,000 favourites, highlighting the sheer popularity of the classic film to this day.

This is real. This is today. Coming spring 2016. cc: @RealMikeFox @Nike pic.twitter.com/KPswXNojvA

— michaeljfox.org (@MichaelJFoxOrg) October 21, 2015

 

The 2015 Nike Mag :: Availability

The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.

Originally published on bunkered on October 22, 2015.

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