The Teesside-based startup, founded by Hulbert and his father Paul in 2014, produced the Talon after a 12-month quest to solve a critical issue for golfers: how to establish and replicate the optimum golf stance or set up position.
The result was a digital display unit that attaches to the top of any golf club, together with a separate wireless back unit, which uses patent-pending technology to remove guesswork by calculating and clearly displaying four critical angles of address: spine angle, shaft angle, club shaft to spine angle and rotation angle.
“It was both surreal and a great honour for Ojee Golf to be invited to such a prestigious event” – Matt Hulbert
Hulbert was invited along with just five other UK companies to represent the â€˜Northern Powerhouseâ€™ and present the Talon to more than 100 Chinese businesses and officials as part of the UK governmentâ€™s official visit to the country.
â€œIt was both surreal and a great honour for Ojee Golf to be invited to such a prestigious event,â€ said Hulbert, whose background is in product design. â€œThe UK has become the most popular destination for Chinese investment in Europe and, being from Middlesbrough, I was delighted to represent the â€˜Northern Powerhouseâ€™.
â€œHaving just finished our crowdfunding campaign, itâ€™s fantastic that people are beginning to take notice of the Talon and believe in it as much as we do. We are looking forward enormously to the first production run in November.â€
The inspiration behind the Talon came from the words of Jack Nicklaus, who highlighted the importance of posture in his book, Golf My Way, by saying: â€œIf you set up correctly, thereâ€™s a good chance youâ€™ll hit a reasonable shot, even if you make a mediocre swing. If you set up to the ball poorly, youâ€™ll hit a lousy shot even if you make the greatest swing in the world.â€
The Talon was born from those words and have become the driving force behind Ojee Golfâ€™s pursuit to develop a training aid unlike any other.
To pre-order your Talon from Ojee Golf for a special discounted rate of Â£149 (RRP Â£229) or to find out more information, click here.
Originally published on bunkered on October 13, 2015.