Paul Lawrie and Carnoustie Golf Links have announced a new relationship which will see the 1999 Open champion represent them as their attached touring professional, whilst also becoming an ambassador for the Angus venue.
For Lawrie, whose career-defining moment occurred there in 1999 when his famous 4-iron into the 18th green secured his major champion status, it's an arrangement which fits perfectly.
"I'm really thrilled to be able to wear the Carnoustie Golf Links logo on my chest and to promote such an historic and wonderful venue when I play events all around the world. Obviously, my own career is inextricably linked with Carnoustie because it is the scene of what is my greatest success as a golfer.
"I love this place anyway because of my history with it but the ongoing investments by the Links over the past several years in their facilities and golf development programmes has stepped it up to another level altogether.
"Junior development is also extremely close to my heart. My Foundation was born, largely, off the back of my Open success and to see the brilliant work being done by Carnoustie on this front is exciting. I look forward to being able to contribute to their great work within the local community around the inclusive golf development programmes, lending my own experience and insights to assist head professional Keir McNicoll and his coaching team to help nurture future talent from the Carnoustie area."
Michael Wells, chief executive of Carnoustie Golf Links, added: "We are delighted to partner with Paul Lawrie as Carnoustie Golf Links touring professional. At Carnoustie, we want to be considered a flagship for the modernisation of the game.
"By joining forces with Paul, we can work together and unify our commitment to innovation and golf development, and we look forward to working together."