Tartan Tuesday will raise money for the official charities of the event.
AS anticipation for the Ryder Cup continues to build, an action packed practice day programme has been announced that includes a new charitable element to the first day.
Tartan Tuesday as it will be known, was launched at Edinburgh Castle by 2014 Ryder Cup ambassador Alan Hansen and a group of ClubGolf members from Prestonfield Golf Club.
The launch called on all spectators going to the first practice day to wear a piece of tartan as a sign of welcome to the players who will be on course for the first time as a team.
One-off tartan clothes pins will also be on sale at the event, with all proceeds going to the official Ryder Cup charities.
“While the Ryder Cup pits Europe against the USA, I think it is a fantastic idea to give the players a warm welcome to Scotland with Tartan Tuesday,” said Hansen. “Every Ryder Cup has a unique atmosphere and the first practice day will set the tone for the whole week.
“It should be a great sight, seeing flickers of tartan all over the course. Tartan is an iconic Scottish image and a major fashion trend, so it’s the ideal way to welcome the Ryder Cup players to Gleneagles. It’ll be a great ticket to have if you can get one.”
Ten youngsters participating in the ClubGolf initiative were on hand at the launch, and there will be a range of family-friendly activities, from a dedicated Kids Corner where children will be able to get close to the players and also autograph opportunities.
Richard Hills, Europe’s Ryder Cup director, said: “The practice days have a unique atmosphere at the Ryder Cup and allow you to watch some of the greatest stars in golf gearing up for this great event.
“For those that come, we have some excellent experiences and activities to enjoy – it is our intention to leave you feeling that you have been part of the best ever Ryder Cup.”
LIGHT-HEARTED 2014 Ryder Cup ambassador Alan Hansen launches event with help of Prestonfield Golf Club’s ClubGolf players