Quality of English courses being recognised by European holidaymakers
By SCG Newsdesk
The quality of England’s golf courses has been recognised by golfers from across the continent, following a recent study by Sports Marketing Services Inc.
As part of Golf Tourism England’s commitment as the membership body representing the golf tourism industry in England to attract overseas golfers, the survey highlighted the international perceptions of England as a golf tourism destination.
Closely following the Open at Royal Birkdale, the findings emphasise England’s growing status with European golfers. “We are truly spoilt for choice and golfers from around the globe are inspired to play here,” said Andrew Cooke, CEO Golf Tourism England. “These findings further emphasise the impact of our work and its growing importance in ensuring golfers across Europe and further afield are aware of the quality of England’s golf offer.”
The survey of golfers from Sweden, Germany and France demonstrated the reputation for quality courses England enjoys. Each of these nations has been identified by GTE as a key market from which to attract potential visitors.
Among Swedish golfers surveyed, 83% indicated they would rate England as a ‘Good’ or ‘Very Good’ golf holiday destination due to the quality of its golf courses alone. England was also ranked first among Swedish golfers when asked which country in the UK & Ireland they would be interested in taking a holiday to in the next three years, with 81% indicating they would be either ‘Interested’ or ‘Very Interested’.
Richard Payne, Director of Sports Marketing Surveys Inc. said: “It’s great to see from the research undertaken how popular golf in England is with golfers from key destinations across Europe. The quality, history and pedigree of golf in England has been reaffirmed by this research and it’s encouraging to see the work Golf Tourism England are undertaking to support driving more international golfers to play in England."