Scottish Golf Courses

SGU extend equipment deal

Four-year deal sees country’s elite players supported by TaylorMade-adidas Golf

THE Scottish Golf Union has extended its partnership with TaylorMade-adidas Golf by signing a groundbreaking four-year sponsorship agreement.

Having worked in partnership since 2001, the new agreement will see the Scotland team at Men’s and Boys’ level wearing adidas apparel and footwear at international events until the end of 2016, with a continued supply of TaylorMade equipment and accessories for squad players at national level. Both brands will be represented alongside Aberdeen Asset Management as the SGU’s Official Scotland Team Partners, with squad players also benefitting from additional support and advice from the world-leading TMAG staff team.

LEADING
TaylorMade and adidas are recognised as two of the world’s top golf brands and are marketing leaders in various categories.

Both brands support some of the game’s leading players, including Justin Rose, Sergio Garcia, Dustin Johnson and Martin Kaymer, while in Scotland TaylorMade also sponsors Richie Ramsay, recent winner Stephen Gallacher and recent SGU graduates Ross Kellett and David Law.

Representing TaylorMade-adidas Golf at the sponsorship launch in St Andrews, the company’s Sports Marketing representative and Amateur Programme Manager Matt Blackey said: “We have enjoyed a great relationship with the Scottish Golf Union over a long period of time and they, along with their teams and players, have proved to be fantastic ambassadors for our brands.

“The SGU has consistently delivered excellent coverage for us in Scotland and our new sponsorship deal underlines our long-term commitment to the Scottish amateur game.

SUCCESS
“The national team has enjoyed some good success in recent years, most notably the Home Internationals win this year, and we look forward to helping the squads develop and supporting the exciting young talent coming through the ranks,” he added.

Ross Duncan, Marketing and Sponsorship Manager for the SGU, said: “We are delighted to extend our sponsorship with TaylorMade-adidas Golf through to the end of 2016, which is our longest-ever partnership agreement. They are the leading brands in golf and also two of the most innovative so it is a major coup for the SGU to have such a long-term commitment.

“They have provided fantastic support for the past 12 years, not only through provision of kit and equipment for our national teams, but significant added value in many other areas. Having an association with world-class brands also helps us attract other sponsors and I’m confident we will be adding to our portfolio in the months ahead.”

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