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SG strategic vision: a time for change?

sg strategic vision:  a time for change?

SCOTTISH GOLF chief executive Blane Dodds again hit the road across the country in June, meeting clubs and representatives to outline an exciting new vision for the future of golf in Scotland.

The draft strategy would represent a new direction for golf and has been welcomed with excellent responses and early feedback through the club consultations, confirming a real thirst to grow the game and drive Scottish Golf to the forefront of the world stage.

 This is phase three of the consultation, which follows on from earlier forums with Area & County representatives and also stakeholders at Scottish Golf’s Annual General Meeting in March, demonstrating a new approach for golf in Scotland. Part of the vision is to speak to those across the golf industry to have one plan aligned for all, which will be incorporated into a new four-year strategic plan for the sport in Scotland.

“It proved a busy and successful month, out on the road meeting clubs across the country as part of our club consultation process,” said Dodds. “I’ve been presenting to key club representatives, on our new vision, with a focus on growth and investment, inviting stakeholders to feedback on how we can work better in partnership with to shape the game’s future development.

“It’s been great to meet so many people working at the coalface of the Scottish game at club level, learning of their challenges and listening to feedback on our future plans. We all want a strong future for the game in the Home of Golf and the key part of my role to ensure that is delivered.

“I want to ensure this great game continues to be at the heart of communities across Scotland and as a governing body we continue to work hard to build the partnerships needed to achieve that, putting down strong foundations for future generations of golfers.”

Priority areas presented and discussed during the club consultations included new ways of supporting clubs, innovative ideas on growing membership and maximising resources to develop winning golfers. The vision will be delivered through new and increased resources via national and international affiliation processes and the implementation of a customer relationship management system (CRM), as Scottish Golf looks to maximise the collective strength of its 211,000 club members.

“Having taken over my new role last August, I’ve been keen to harness input from the 587 affiliated clubs to help shape the strategic plan, having already gained valuable insights from our meetings with Area and County delegates,” added Dodds. “There is no doubt that collectively we need to take a fresh look at our priorities and deliver more innovative solutions that will source greater investment in the game and deliver growth that we can all benefit from.  It was therefore good to get the appropriate feedback and discussion from our clubs in seeking input to help shape our four-year strategic vision for the organisation.”

Scottish Golf’s consultations are still open for feedback throughout the summer and you can have your say by clicking the following link online at scottishgolf.org/who-we-are/scottish-golf-strategy/

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