New initiative designed to increase benefits of being a golf club member
THE Scottish Golf Union has unveiled a major new sponsorship agreement with Scottish Hydro to support a new initiative aimed at boosting golf club membership in Scotland.
The new partnership will see Scottish Hydro as the headline sponsor of the Scottish Golf Club Card, a new national membership benefits programme designed to add more value to being a member of a golf club in Scotland.
Part of an extensive project being undertaken by the SGU and SLGA, the Club Card will be made available to members of affiliated golf clubs this season. The Club Card will allow golf club members to access a range of benefits as part of their club subscription fee to the governing bodies, including preferential green fees, exclusive member competitions and special offers from other leading partner brands.
Also linked to the Centralised Database of Handicaps (CDH), an online initiative to improve the tracking of handicapping for clubs and members in Scotland with more than 160,000 golfers uploaded, it is hoped the Scottish Golf Club Card will also help clubs with their marketing efforts to attract and retain members.
“It is a huge boost to have Scottish Hydro on board as the headline sponsor of this exciting new initiative and their significant investment will allow us to develop a comprehensive package of benefits which adds value to being a member of a golf club in Scotland,” said Ross Duncan, the SGU’s Marketing & Sponsorship Manager.
“With Scottish Hydro’s support, our aim is to connect with all club golfers across Scotland and reward those members, which in turn should help clubs attract and retain their membership.
“We’ve held the long term ambition of getting closer to our members and having something as tangible as a card in their hands will enhance that.
We have listened to what our golfers want and this concept is a major step towards responding to their feedback,” he added.
Attending the launch were rising stars and recent Scottish Boys’ Championship finalists Bradley Neil and Ewan Scott, who both collected gold medals for Team GB at the Youth Olympic Festival in Australia earlier this year.
Scott, winner of last year’s Scottish Hydro-sponsored SGU Boys’ Order of Merit, said: “It’s great to see Scottish Hydro extending their sponsorship of grass roots golf in Scotland, having benefited from their support of the Junior Tour last year.
“They are involved in Scottish Golf at all levels and the sponsorship the SGU generates really helps young players like myself, as well as hopefully helping clubs with their membership.”
Jonny Petrie, sponsorship manager for Scottish Hydro, added: “We are delighted to extend our sponsorship to the Scottish Golf Club Card programme and further our support to club level.
“This partnership complements our other golf activity, including the Scottish Hydro Challenge and Scottish Senior Open and I’m sure clubs and their members will really benefit.”