The only event of its kind in the world, Scottish Golf Tourism Week was staged at the five-star Fairmont St Andrews resort as part of Scotland’s drive to hit its £300million target for golf tourism by 2020.
The event, which has more than doubled in size since its launch in 2016, puts more than 100 Scottish golf businesses directly in front of over 100 international tour operators, helping to forge lasting relationships that will drive more international visitors to Scotland and reinforce the country’s status as the world’s premier golf destination.
Supported by VisitScotland and Scottish Enterprise, Scottish Golf Tourism Week comprises over 4,000 face-to-face business meetings and familiarisation trips around the country, and concludes with the annual Scottish Golf Tourism Awards and gala dinner.
Independent evaluations of the three previous stagings of the event estimate that it will deliver more than £50m of total economic impact to the country. The success of this year’s event is expected to see that figure rise considerably.
“Events such as Scottish Golf Tourism Week keep Scotland at the very forefront of global golf tourism and we, at VisitScotland, are in no doubt as to the value that this event brings to Scotland,” said VisitScotland’s senior golf manager Alan Grant.
“Annually, golf tourism in Scotland generates in excess of £286million for the Scottish economy. Not just through golf courses but also through hotels, bars, restaurants, retail and tourist attractions.
“The Scottish Golf Tourism Week will go a long way to helping VisitScotland break through the £300million barrier.”
The event is staged by PSP Media Group and its director Tom Lovering echoed Grant’s sentiments.
“Since its launch in 2016, Scottish Golf Tourism Week has grown in scale and popularity and has become a key part of Scotland’s long-term strategy to increase the value of golf tourism to the economy,” he said.
“We created it to give Scottish businesses the opportunity to present themselves to an international audience in the most coordinated and professional way possible, and the feedback we have had in each of the last three years, both from operators and suppliers, is that the event provides a first-class showcase for Scotland’s golf offering and is a fantastic platform for building and consolidating meaningful business relationships.”
Meanwhile, Carnoustie were the big winners at the Scottish Golf Tourism Awards.
The eight-time Open Championship host venue was crowned ‘Scotland’s Best Golf Experience 2019’.
They held off competition from Gleneagles, Trump Turnberry and the winners of the award in four of the last five years, Kingsbarns Golf Links.
The ‘Best Experience’ gong was one of three awards won by Carnoustie Golf Links on the night. It also took home the prizes for Best Catering and Best Clubhouse.
Accepting the awards, Michael Wells, the chief executive of the Carnoustie Golf Links Management Committee, said: “This means a huge amount to everybody at Carnoustie Golf Links. It’s truly a team effort. It’s not easy. It takes a lot of time, effort and dedication and that’s what my team’s given.”