The deal will see the company renamed ReesinkTurfcare and includes Toro Company distribution
By SCG Newsdesk
Dutch firm Royal Reesink has completed the acquisition of Lely Turfcare in the UK, Ireland and Denmark after Lely Holding decided it wanted to focus on its core business.
Now officially confirmed, the move will see Royal Reesink take on the distribution of Toro machines for the maintenance of golf courses and public green spaces as well as Lely’s popular TYM compact tractors.
Royal Reesink has achieved increases in both market share and total revenue of its turfcare activities in the past few years and is confident that its approach will also be successful in new geographical markets.
Gerrit van der Scheer, CEO of Royal Reesink, commented: “This acquisition adds to the geographical spread of our activities and strengthens our position in the market for machines for the maintenance of golf courses and of public green spaces. The activities will continue under the name ReesinkTurfcare.”
Alexander van der Lely, CEO of Lely Holding, added: “The sale of our turfcare activities in the UK, Ireland and Denmark is another step in our strategy of focussing exclusively on our core activity, milking systems and raw feed production. The distribution of Toro machines and TYM compact tractors is in good hands.”
Earlier this year it was announced the turfcare side of Lely’s agricultural and turfcare businesses had split and a new trading company, called Turfcare Technologies Limited, had been formed.
David Cole, managing director of Turfcare Technologies, had said at the time the split was down to giving each business the freedom to develop their own strategies.
For more information on Toro products and TYM tractors, log-on to reesinkturfcare.co.uk