RORY McILROY was on-hand as Nike unveiled the only consumer Performance Fitting Centre in the world.
The centre has been built to offer players of all levels the chance to get treated like pros and get expertly fitted for every aspect of their golf equipment from drivers, irons, wedges and putters through to shoes and clothing.
“Archerfield is an impressive facility and I can see how the relationship with Nike has blossomed since we had a day at the club around the Scottish Open last year,” said McIlroy.
“I see so many golfers who play in pro-ams, who are playing equipment that just isn’t suited to their game and the same guys often don’t even know how far they hit each club. They would improve their performance after going through the ultimate fitting experience from the team here at Archerfield.
“Regardless of your ability, regardless of your handicap or your experience in the game, the premium services offered at the new Nike Performance Fitting Centre will improve your game.”
By visiting the centre, golfers of all abilities will have the opportunity to receive a complete game analysis from Archerfield’s elite coaching panel that includes former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol.
Angus Moir, Nike Golf’s EMEA general manager, said: “What we have at Archerfield is the ultimate fitting experience for golfers who want to improve their game.
“Whether they come for an hour session, half a day or the full three-day experience, we are confident they will be delighted with the services offered.