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Archerfield Links unveils Nike Performance centre

New centre set to offer amateur golfers the same experience as the brand’s tour pros

NIKE GOLF has chosen Scotland as the location for the world’s first Nike Performance Fitting Centre and it will be based at the prestigious Archerfield Links.

Built as a hub for Nike Golf’s European activity, it’s open for golfers of all levels to take advantage of and offers the full range of product, technology and fitting experiences that Nike Golf’s tour athletes regularly receive.

Golfers will be offered a range of packages tailored to their needs, including the three day stay at the luxury club that will include a full club and ball fitting, game assessment, physical fitness consultation and a playing lesson on either the Fidra or Dirleton Links.

PERSONALISED

The personalised, specially built clubs will be delivered to the club in time for a playing lesson during the stay, and golfers will also have a distance mapping session to ensure they have as much knowledge as possible when heading out onto the course with their new clubs.

 “It’s been a pleasure to work with Tom and the team on this project and it’s something we’re really looking forward to opening,” said Angus Moir, general manager of Nike Golf, EMEA. “The ball started rolling at the Open last year when Tom [younger] came to us and said he’d be interested in working more closely with the brand.

“Nike Golf has deliberately taken some time to decide where we open our first location in the European market that offers the consumer an experience that no other brand is available to deliver.

“We looked at a place in Denmark, and also another one in the UK, but none that ticked all the boxes.

“It’s important to come to an area with an established golfing reputation and I don’t think I can think of a better and more appropriate place for this to be.

“For me to open the first centre in Scotland is a tremendous honour. I was born just down the road in Dunbar and this offers the ideal place for a facility that we want to be used by consumers and tour pros.”

Tom Younger, CEO at Archerfield, added: “We are delighted to be working in partnership with Nike Golf on this exciting project. At Archerfield we like to play a different game. We want to create facilities which are above and beyond expectation, which set the benchmark in understated and luxury service.

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