The brand had already announced the release of their new Speed Regime balls earlier in the month, and has now added the X2 Hot, X2 Hot+ and Supersoft models to its line-up.
The X2 Hot and X2Hot+ are three-piece balls that have been developed to promote long, straight ball flights, and to give optimal spin separation at different swing speeds.
Those with a driver swing speed of 90mph and below are suited to the X2 Hot, while those with a more athletic swing speed, above 90mph, would benefit most from using the X2 Hot+.
By tailoring the models to different swing speeds, Callaway is looking to â€˜custom-fitâ€™ players to the correct ball, reducing hooks and slices and giving lower spin off the tee, without compromising touch around the green.
â€œGolfers stand to gain significant performance benefits from playing a golf ball engineered to fit their game,â€ said Dave Bartels, Callawayâ€™s senior director of golf ball R&D.
â€œThe X2 Hot family is all about maximising distance and forgiveness to help golfers hit lower scores.â€
As well as the X2 Hot family, Callaway has launched its new Supersoft ball, which they say is their â€˜softest ever golf ballâ€™.
Aimed at those with slower swing speeds, it is the perfect product for the golfer that struggles for distance from the tee but still wants soft feel on and around the green.
â€œWhen it comes to accuracy, Supersoft may be the best ball on the market. It reduces hooks and slices so more golfers can get more distance and tighter dispersion.â€ – Dave Bartels, Callaway’s senior director of golf ball R&D.
The Supersoft ball has the lowest compression on the market and its low spin works to combat hooks and slices, while Callawayâ€™s very own HEX aerodynamics give straighter, more stable ball flights.
Bartels added: â€œSupersoft is engineered with an incredibly soft core â€“ actually zero on the PGA compression scale. Itâ€™s easy to make a soft core, but itâ€™s really difficult to make a soft core that is resilient, and we were able to do that with Supersoft. The soft cover is great for feel and control around the green, too.
â€œWhen it comes to accuracy, Supersoft may be the best ball on the market. It reduces hooks and slices so more golfers can get more distance and tighter dispersion.â€
Both the Callaway X2 Hot family and Supersoft balls are available in the traditional white colour, as well as a newly formulated â€™Optical Yellowâ€™ for days that you need extra visibility. The X2 Hot and X2 Hot+ balls have an RRP of Â£24.99 per dozen, while the Supersoft balls are priced at Â£19.99 per dozen.
Originally published on bunkered on January 24, 2014.