The brand is best known for its hybrid technology and has produced the most played hybrids on the PGA Tour, Web.com, Champions and LPGA Tours for some time, but this is the first time Adams has gained such dominance in Europe.
The cumulative count for 2013 takes into account all hybrid clubs played on the European Tour and Simon Homer, head of Adams Golf Europe, is delighted with the outcome in what is their first year on tour.
“We believe our hybrids outperform anything else in the category and it’s clear from the count that the best players in Europe agree.” – Simon Homer, head of Adams Golf Europe
He said: “We are absolutely thrilled to reach this milestone in Europe. It is our first full year on tour – so to become the most played hybrid in that time is quite remarkable.
“Knowing that some of the best golfers in Europe have selected to play our product without endorsement further adds to the credibility of Adams and underlines our commitment to producing the best performing, easy to hit products.”
Adams enjoyed its first win on tour this year as their staff professional David Howell triumphed in the Alfred Dunhill Links Championship, but with limited staff players in Europe, Homer believes this makes the achievement all the more impressive.
Homer added: “We had a clear goal to be number one by the end of the 2013 season. It’s a testament to the tour team and the quality of our products that we have been able to achieve such a monumental shift on tour in such a short period of time.
“We believe our hybrids outperform anything else in the category and it’s clear from the count that the best players in Europe agree.”
The two most popular models on tour in 2013 were both the Idea SUPER 9031 and Idea SUPER DHy. These were added to Adams’ family of hybrids at the start of the year and are geared toward low-to-mid handicap players.
Originally published on bunkered on November 21, 2013.
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