In a newsletter released by IJP Design this morning, the 41-year-old said the company was â€˜unable to justify its continuationâ€™ in an â€˜increasingly competitive landscapeâ€™.
Poulter said: â€œIt is with great sadness that I am announcing the closure of the IJP Design online shop, the golf clothing business I started with my business partners in 2006. The business will cease to trade from its website (www.ijpdesign.com) on April 2, 2017.
We have been unable to justify its continuation
â€œIt has always been our aim to run a unique and high quality product business that reflected my personality and passion for the game of golf, and my love of fashion both on and off the course.
â€œUltimately, however, we have been unable to justify its continuation after many years of investing in the business and a number of attempts to reshape it against an ever increasingly competitive landscape.â€
In October 2012, six years after IJP Design was set-up, the company recorded its first yearly profit after being launched before the financial crisis.
At that point, the Englishman said: â€œWeâ€™ve stood by it, although it has taken a level of investment. We set it up just before the recession so to get to this point is fantastic news.
â€œThe upsides of owning my own business when my golf starts to tail off will be huge. Iâ€™ll have a business that keeps me earning and that I can expand. When I retire I want to challenge myself.â€
As a result of IJP Designâ€™s closure, a mass sale of apparel is underway on the brandâ€™s website.
Originally published on bunkered on Wed, 08 Mar 2017 11:00:00 +0000.