â€¢ Titleist updates its Performance line of golf balls
â€¢ The new DT TruSoft has replaced the DT SoLo
â€¢ NXT Tour, NXT Tour S and Velocity designs enhanced
The range is better known as Titleistâ€™s Performance range, which in the past has featured the NXT Tour, NXT Tour S, Velocity and DT SoLo balls.
It has been updated, seeing the NXT Tour, NXT Tour S and Velocity returning, while the new DT TruSoft has replaced DT SoLo.
Why the change? Titleist wanted to get the word â€˜softâ€™ into the name because it felt the softness of the DT SoLo wasnâ€™t obvious to golfers when they went into the shop.
â€œDT TruSoft represents the best combination of very soft feel and the all-around performance” – Michael Mahoney, Titleist’s director of golf ball product management
The move comes on the back of a significant rise in popularity of â€˜softâ€™ golf balls, including Callawayâ€™s Chrome Soft, which enjoyed great success last year.
When it comes to performance, the DT TruSoft ball is, unsurprisingly, for golfers who prefer soft feel. Described as â€˜significantly softer than DT SoLoâ€™, Titleist has put in a new core and cover to achieve that soft feel without sacrificing any distance.
Muchael Mahoney, director of Titleist golf ball product management, said: â€œThrough our extensive testing with golfers, we know there is a growing interest for extremely soft feel, yet golfers still want performance into and around the green.
â€œDT TruSoft represents the best combination of very soft feel and the all-around performance of distance and playability you expect from a Titleist golf ball.
â€œIt is significantly softer than DT SoLo, which was already the softest compression golf ball in our line, and exceeds the performance of other products in this category as many of our competitors sacrifice either short game spin or distance.â€
Elsewhere in the line, the NXT Tour has been built for even longer distance. The new NXT Tour S, meanwhile, has focussed on its softest feel yet. The Velocity rounds off the line and combines distance with feel.
Mahoney continued: â€œAt Titleist, our goal is always to deliver the best performing product we possibly can, and these new balls represent the best performing golf balls in their respective categories.â€
RRP: Â£34 per dozen
NXT Tour S
RRP: Â£34 per dozen
RRP: Â£24 per dozen
RRP: Â£20 per dozen
All new golf balls will be available in golf shops from February 1, 2016. For more information, visit titleist.co.uk
Originally published on bunkered on January 27, 2016.