â€¢ FreeStyle completes FJ’s performance line-up
â€¢ Red-Eyed Tree Frog influenced the design
â€¢ Created to give more grip and power during the swing
Named ‘FreeStyle’, the FJ’s R&D engineers have taken attributes from the Red-Eyed Tree Frog as well as feedback from the brandâ€™s tour staffers to create what it is calling the â€˜grippiestâ€™ shoe it has ever produced.
How exactly has a frog had such a big impact on a shoe? Itâ€™s all based around the traction on offer. The FreeStyle has been designed specifically for those who struggle with stability through the swing. The extra traction keeps your feet in place, while also helping to transfer your weight more efficiently, giving you more power.
This technology is called FJâ€™s Revolutionary Outsole Grip System or F.R.O.G.S technology for short. Isnâ€™t that a nice coincidence?
With its performance shoes, FootJoy has taken a step away from the â€˜traditionalâ€™ styles we were used to seeing from the No.1 shoe in golf. Donâ€™t get us wrong, you can still buy the classic styles, but FJ has taken significant steps towards catering for the more modern golfer.
Where D.N.A. was sleek, stylish and comfortable, HyperFlex was built with stability at the fore. The FreeStyle, on the other hand, has been built for power.
They will be available in a choice five different colour combos when they hit shelves in March. As well as theÂ Navy/Orange/Lime, pictured, you will also be able to get them inÂ White/Grey/Charcoal, Black/White/Grey,Â Grey/Green/Navy or Grey/Navy/Berry for the BOA option.
Richard Fryer, FJâ€™s sales and marketing director, said: â€œFreeStyle is arguablyÂ FootJoyâ€™s most imaginative and distinctive shoe ever and will particularly help golfers who would benefit from increased freedom of movement when swinging the golf club. Research has proven that dynamic traction can be beneficial to players regardless of age, ability or speed of swing.
â€œFreeStyle becomes the third part of what will be known as the â€˜FootJoy Performance Trifectaâ€™, joining the iconic D.N.A. and HyperFlex models that have been a huge success over the past two years. Our R&D team has thought even further outside the box and, by drawing inspiration from a Tree Frog, they have created a shoe unlike anything else on the market.â€
The new designs will come with a set RRP of Â£135 for the standard laced model or Â£150 for the BOA version.
For more information on the FreeStyle and the rest of FootJoyâ€™s range, visit footjoy.co.uk
Originally published on bunkered on January 15, 2016.