Udesign your own Big Bertha driver

Callaway has announced the induction of the Big Bertha and Big Bertha Alpha driver into its udesign online platform, allowing you to create a club that is unique.

By visiting the website, golfers can create their Big bertha or Big Bertha drivers of choice, starting with eight options for the crown colour, with the choice of a separate ‘accent’ hue allowing you to match the colours to your favourite football team or national flag.

“Golfers are already seeing the benefits in Big Bertha and Big Bertha Alpha drivers, so it’s natural to take it even further with udesign.” – Neil Howie, managing director and president of Callaway Europe, Middle East and Africa

The udesign platform also allows you to choose the head loft, between a stock or custom shaft, and grip, whilst you can also have a brief message laser-etched onto the sole to ensure the club is truly personal.

Once you have completed the personalisation process, the online configurator allows you to see a multi-dimensional view of the club, to ensure every detail is perfect before placing your order.

Neil Howie, managing director and president of Callaway Europe, Middle East and Africa, said: “Golfers are already seeing the benefits in Big Bertha and Big Bertha Alpha drivers, so it’s natural to take it even further with udesign, for customers seeking the ultimate in personalised equipment.”

Big Bertha udesign prices and availability

The udesign Big Bertha and Big Bertha Alpha drivers are only available at callawaygolf.com, with the Big Bertha Alpha priced at £459, and the Big Bertha costing £409.

Originally published on bunkered on April 9, 2014.

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