The new Project (a) golf balls, where the â€˜aâ€™ stands for amateur, have been created to give amateur golfers more spin and better performance into and around the green.
According to Dean Snell, TaylorMadeâ€™s vice president of golf ball R&D, the brandâ€™s tests have shown that amateur golfers miss the pin by an average of 35 yards on a 150-yard approach shot, and therefore donâ€™t need the extra spin given by a tour ball.
The Project (a) gives more spin on mid irons, short irons and shots around the green; resulting in more control and increased scoring chances where it matters most.
Its performance is rooted in TaylorMadeâ€™s Soft Tech; a cast urethane cover that is the brandâ€™s softest and most durable to date. Also used in TaylorMadeâ€™s Tour Preferred franchise, the Soft Tech gives even softer feel around the greens than any of the brandâ€™s previous offerings.
â€œHaving gathered data from many player types including Tour pros, itâ€™s no secret that amateurs need help generating spin and stopping the ball on the green,â€ said Dean Snell, vice president of golf ball R&D.
â€œOur tests indicate that amateurs miss the pin by an average of 35 yards on a 150 yard approach shot. Playing Project (a) gives amateur golfers a better chance at stopping the ball on the green, creating better scoring opportunities
Youâ€™ll be able to get your hands on the Project (a) from March 21, with an RRP of Â£34.99. For more information, head over to taylormadegolf.co.uk
Originally published on bunkered on February 26, 2014.