Long-standing partnership is set to continue for at least two more years
Toro has announced it has renewed its multi-year partnership with the European Tour after signing on until 2018, continuing a successful partnership that stretches back 15 years.
The partnership includes the European Tour, Senior Tour and Challenge Tour across Europe, the Middle East, Africa and Asia, and Toro’s Andy Brown says he believed the fact that most European Tour venues are existing Toro customers was a key differentiator.
Toro turf equipment and irrigation products will continue to assist the European Tour in the presentation and playability of the courses to create the best possible conditions for players, promoters, sponsors and the watching public.
Keith Pelley, the chief executive of the European Tour, said: “Having our golf courses prepared and presented to the highest standard is an essential part of providing the best possible playing experience for our members, which is one of our key priorities “Toro’s products and equipment play a vital role in us achieving this, so we are delighted to extend our long-standing relationship with them to help ensure these high standards continue to be met.”
Darren Redetzke, Toro’s vice president of international business, said the company is ‘truly delighted’ to continue its working relationship with the European Tour.
He added: “Toro has very similar goals to the European Tour in that we are constantly focused on innovation, sustainability and pushing the boundaries.
“Together, we are committed to helping grow the game among players and fans and we look forward to extending our strong, long-standing relationship even further in the future.
For more information on Toro turf products, call Lely UK on 01480 226800, email firstname.lastname@example.org or visit toro.com